Staging a Press Conference

Staging a Press Conference

Candidates often like to stand behind a podium and look official, but thats not always the message you want to convey. Today's quick tip questions the use of a podium:

Using a podium for speeches could be sending the wrong message.

You have two options when it comes to using a podium for speeches. You can 1) use a podium/lectern or 2) not use a podium/lectern. Using a podium adds a more formal feel to your speech. Not using a podium adds a more informal feel. Use a podium if you want discuss a serious topic or if you’re speaking to very accomplished audience. Don’t use one if you’re presenting yourself as a down to earth, man/woman of the people.

It sounds pretty simple, but many candidates who are accopmlished want to look accomplished and official when they would be better served by appearing down to earth. Knowing your audience and the message you intend to get across will only increase your effectiveness as a candidate in communicating with the voters.

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